LVMH is still skinning alive crocodiles for its accessories despite vow to change its methods

The story contains disturbing content, pictures, and a video not suitable to everyone.

Louis Vuitton was a French fashion designer.

In 1854 he founded the Louis Vuitton brand of leather goods which is now owned by LVMH also referred to as Louis Vuitton Malletier or LV.

Over the past several years, animal rights activists have been protesting against the world-famous fashion house and luxury retail company for its use of crocodile skins in its products.

The Mind Unleashed reports that: “Organizations like PETA have exposed the brutal conditions at the crocodile farms where the designer sources leather for many of its products. In 2017, PETA even purchased a significant stake in Louis Vuitton’s parent company, LVMH, which allowed them access to shareholder meetings where they were able to question executives about their business practices.”

Following years of pressure from activists, LVMH announced and promised new measures would be implemented to ensure a “responsible supply” of crocodile skins.

Although LVMH promised to ensure that the animals are being treated with compassion while they are killed, they did not clarify what changes they would make.

*I would like to know how it is even possible to treat animals with compassion while they are being killed!*

The video included in the article shows the results of an investigation carried out by PETA which exposed what was going on in the production of Louis Vuitton fashion accessories.

The defenseless crocodiles have their necks cut open and then have rods shoved down their throat while they are still alive.

The helpless animals are then skinned while they are still bleeding and moving.

They are then confined to small, barren enclosures, packed into concrete pits and finally their skin is cut and pulled off.

Despite LVMH’s promise last year, PETA and other animal rights organizations believe that the fashion house’s methods have not changed and therefore there are still campaigns to urge LVMH to stop using exotic animal skins altogether.

On Louis Vuitton’s website, some of the accessories can go for as much as £31,000 (more than $40,000).


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